AI-Based Digital Marketing Course in Guwahati

DMCG's flagship program. Learn the complete digital marketing stack with AI built into every module, then spend three months as an intern on live client projects at our agency.

3 months training + 3 months internship Morning or evening batch Certified course Internship & placement support

Who it's for

Is this course for you?

College students and fresh graduates
Job seekers who want a practical career skill
Entrepreneurs and business owners
Working professionals and freelancers upskilling with AI

Syllabus

What you'll learn

01Digital marketing mindset
  • What digital marketing is and how it differs from traditional marketing
  • How agencies and in-house teams work
  • Career paths: job, freelancing, business
02AI for marketers: research and prompting
  • How generative AI tools work, explained simply
  • Prompting frameworks for briefs, research and planning
  • Customer and competitor research with ChatGPT, Gemini and Claude
  • Checking AI output for accuracy, bias and brand fit
03AI content workflows
  • Idea-to-publish workflows for posts, reels, blogs and emails
  • Writing in a brand voice with AI assistance
  • Repurposing one idea into many formats
  • Where human editing and judgement still matter
04AI in advertising and SEO
  • AI-assisted keyword research and content briefs
  • Generating and testing ad copy and creative variations
  • How Meta and Google's AI-driven campaigns work
  • Optimising content for AI search and answer engines
05AI creatives, video and automation
  • AI image and design tools for social creatives
  • AI video editing, captions and voice tools
  • Automating reports, replies and repetitive tasks
  • Responsible AI use: copyright, privacy and disclosure
06Graphic designing with AI
  • Canva from basic to advanced, brand kits
  • CorelDraw and Photoshop essentials
  • AI image generation and editing tools
07Video, reels and editing
  • Hooks, scripts and storyboards for reels
  • Editing on VN, InShot and CapCut
  • AI tools for video and captions
08Content creation and copywriting
  • Types of content and when to use them
  • Writing captions, ads and blogs with AI assistance
  • Building a monthly social media calendar
09Social media marketing
  • Instagram, Facebook, LinkedIn and YouTube strategy
  • Growing and engaging a community
  • Influencer collaborations and UGC
10Website planning and development
  • Domain, hosting and WordPress setup
  • Planning pages that convert
  • Landing pages for ads
11Search engine optimisation (SEO)
  • Keyword research and on-page SEO
  • Local SEO and Google Business Profile
  • Content for search and AI search
12Online advertising and strategy building
  • Meta Ads for Facebook and Instagram
  • Google Ads basics
  • Budgets, funnels and lead generation
13Analytics and reporting
  • Google Analytics and Meta insights
  • Reading data and making decisions
  • Client-ready monthly reports
14Marketing automation
  • Email marketing basics
  • WhatsApp marketing and automation
  • Simple CRM habits
15Blogging and freelancing
  • Building your portfolio
  • Finding your first clients
  • Pricing and proposals
16Client management and communication
  • Taking briefs and pitching ideas
  • Agency SOPs, tools and workflows
  • Professional communication
173-month internship with live agency exposure
  • Work on live DMCG agency projects for real brands
  • Agency workflows: briefs, calendars, approvals and reporting
  • Mentorship from the DMCG team
  • Portfolio building and placement assistance (no guaranteed placement)

Tools

Software & tools covered

ChatGPTGeminiClaudeCanvaCorelDrawPhotoshopAfter EffectsCapCutVNInShotWordPressMeta Ads ManagerGoogle AdsGoogle AnalyticsWhatsApp Business

Outcomes

By the end, you can

Run a brand's social media end to end
Plan and launch Meta and Google ad campaigns
Build a WordPress website
Create content faster with AI tools
Graduate with a portfolio of live work
Start freelancing or join an agency

Included

Every DMCG course includes

  • Certificate of completion
  • Internship opportunities
  • Placement & job assistance
  • Live project training
  • Weekly assignments
  • WhatsApp group support
  • 1-2-1 doubt solving
  • Morning & evening batches

At a glance

Course details

Duration
3 months classroom training + 3 months internship
Format
Classroom (offline) at G.S Tower, Chatribari, Guwahati
Batches
Morning 8–10 AM or evening 6–8 PM
Certification
DMCG certificate of completion
Mentors
Ankur Agarwal and the DMCG agency team
Fees
Shared on request; one-time and part-payment options
Who can join
Students, graduates, job seekers, business owners and professionals
Prerequisites
None. A laptop or smartphone and willingness to practise

The DMCG difference

Learn inside a working agency

Most courses stop at theory. At DMCG you learn from the team that runs campaigns for 500+ clients and brands, and you practise on the same kind of work.

  • Live briefs and real ad accounts during the course
  • 3-month internship inside agency workflows
  • AI tools taught inside every module
  • Portfolio of real work you can show employers or clients
  • Small batches with 1-2-1 doubt solving

The DMCG learning road

Your learning road

From mindset to managing clients: the same road our agency team walks.

Mindset
Content
Graphic design
Website
Social media
Advertising
Client management
MindsetThink like a marketer
ContentIdeas people share
Graphic designVisuals that stop the scroll
WebsiteYour brand's home online
Social mediaBuild a community
AdvertisingTurn clicks into customers
Client managementDeliver like a pro
  1. MindsetThink like a marketer
  2. ContentIdeas people share
  3. Graphic designVisuals that stop the scroll
  4. WebsiteYour brand's home online
  5. Social mediaBuild a community
  6. AdvertisingTurn clicks into customers
  7. Client managementDeliver like a pro

Quick answers about this course

What is the AI-Based Digital Marketing Course at DMCG?

It is DMCG's flagship digital marketing program in Guwahati: three months of classroom training covering SEO, social media, Meta and Google Ads, content, design, websites, analytics and AI tools, followed by a three-month internship on live agency projects.

Is this course only about ChatGPT?

No. AI is taught as part of real marketing work: research, content workflows, advertising, SEO, creatives, video and automation, along with when human strategy and checking matter more than the tool.

Will I work on real projects?

Yes. DMCG is also a working agency, so students practise on live client work during the course and spend the internship inside agency workflows: briefs, calendars, approvals and reporting.

Does the course guarantee a job?

No course can honestly guarantee a job. DMCG provides internship opportunities, portfolio support and placement assistance; many alumni now work as social media managers, designers, freelancers and founders.

Careers

Where this course can take you

Social media executive / managerPerformance marketerSEO executiveContent creatorGraphic designerDigital marketing freelancerAgency founderMarketing for your own business

Student testimonials

Alumni

Students who learned with experience

Nancy Agarwal, DMCG alumni

Nancy Agarwal

BMBB College, Batch 1

Found her first job in digital marketing while the course was still running.

Got a job during the course
Vaishali Agarwal, DMCG alumni

Vaishali Agarwal

Icon Commerce College, Batch 5

Interned at DMCG after the course and now works as a Social Media Manager.

Social Media Manager
Harsh Borad, DMCG alumni

Harsh Borad

KC Das Commerce College, Batch 6

Interned at our office and now runs his own business as a creative designer and freelancer.

Freelance creative designer
Khushi Agarwal, DMCG alumni

Khushi Agarwal

Royal Global University, Batch 1

Interned at DMCG and went on to start her own venture, K3 – Kreative Kontent Kreation.

Founded her own venture

FAQs

AI-Based Digital Marketing course FAQs

What is the AI-Based Digital Marketing Course at DMCG?
It is DMCG's flagship digital marketing program in Guwahati: three months of classroom training covering SEO, social media, Meta and Google Ads, content, design, websites, analytics and AI tools, followed by a three-month internship on live agency projects.
Is this course only about ChatGPT?
No. AI is taught as part of real marketing work: research, content workflows, advertising, SEO, creatives, video and automation, along with when human strategy and checking matter more than the tool.
Will I work on real projects?
Yes. DMCG is also a working agency, so students practise on live client work during the course and spend the internship inside agency workflows: briefs, calendars, approvals and reporting.
Does the course guarantee a job?
No course can honestly guarantee a job. DMCG provides internship opportunities, portfolio support and placement assistance; many alumni now work as social media managers, designers, freelancers and founders.
What does 3 + 3 months mean?
The first three months are classroom training covering every module. The next three months are an internship where you work on live projects with the DMCG agency team.
Do I need any prior experience?
No. The course starts from the basics. You only need a laptop or smartphone and the interest to learn.
Can working professionals join?
Yes. We run morning (8 to 10 AM) and evening (6 to 8 PM) batches so you can learn alongside work or college.
How do I know the fees and next batch date?
Fees depend on the course and batch you choose, and we offer both one-time and part-payment options. Fill the enquiry form or message us on WhatsApp at +91 88120 28961 and our counsellor will share the fee details and upcoming batch dates.
Are classes online or in the classroom?
Classes are held in our classroom at 5th Floor, G.S Tower, A.T. Road, Chatribari, Guwahati, with practical and theory sessions. For special requirements, talk to our team.
Will I get a certificate?
Yes. Every DMCG course is certified. You receive a certificate of completion and participation after finishing the course.
Is there an internship and placement support?
Yes. Our courses come with internship opportunities at DMCG or partner brands, plus placement and job assistance, because DMCG is also a working agency with live client projects.
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